It all started when…



Providing an exclusive number of premium and boutique accommodation options to cater for every type of getaway.

Our properties are all unique in their own way offering a memorable, one of a kind experience, whether you are looking for a modern fully facilitated home for a memorable family holiday, a spectacular home on the foothills of Mt. Buffalo or an absolute luxury apartment for that romantic getaway, let 3741 Boutique assist you with selecting the perfect choice for your next trip to Bright.

For those who refuse to compromise on quality, our range of personally selected holiday rentals are all fully self-contained and furnished with high quality fittings, luxury linens and boutique amenities, guaranteed to impress.

Our locations all provide the opportunity for you and your fellow guests to experience the distinct seasonal changes our region has to offer as well as explore the wonderful attractions that surround us.

With an eye for detail and a strong focus on providing all things premium, we will not only look after your accommodation needs during your stay but will assist in providing you with a personalised holiday experience you won’t forget. 

Whether it be a high-end chef cooking personally for you and your fellow guests in the comfort of your chosen home, a chauffeur to take you from winery to winery? Or perhaps a health and wellness retreat, we work hand-in hand with some of the region’s best providers so we can assist you by creating bespoke packages to ensure you make the most out of your time in our beautiful Region.




3741 Boutique’s aim is to work with holiday home owners in providing a flexible, personalised and professional approach to holiday management for premium properties.

Offering much more than just a booking service, our full management services will include, but is not limited to, the marketing of your property and brand, accounts management, organisation of the cleaning and maintenance of your properties, as well as the coordination of all booking enquiries from start to post check out.

Naturally every home owner has a different set of requirements for their property and their expectations of how they wish for their property to be managed, that’s why we at 3741 Boutique work with you in providing the most suitable arrangement to ensure your property is not only cared for in the best way possible but to ensure it is presented and promoted to the highest possible standard.

Priscilla will be your personal contact for you and your guests. With her commitment to excellence, she will listen creatively to customers and ensure they are provided with a unique experience they will never forget.

Priscilla has had the privilege of working for a variety of businesses including an innovative development group, one of Melbourne’s leading hotel groups and in particular one of Australia and New Zealand’s largest and most successful accommodation chains, Mantra Group.

Along with her 16 years experience in the hospitality and tourism industry, Priscilla has a Business Degree in Tourism, Hospitality and Events Management, which, coupled with her extensive experience in business development, project management, hotel operations and marketing, she has a wealth of knowledge with a strong desire to expand the regions brand as well as cater for a current gap in the market.


3741 Boutique is a division of Alexander’s First National Real Estate.

Alexander’s First National Real Estate has been operating in Bright for over
24 years and is a family owned and managed business.

3741 Boutique is First Nationals Newest addition to the business, providing a point of difference in the Region.

Priscilla and the team at 3741 Boutique will be of excellent help to you during your booking process and stay.

Check us out and hear what people have to say via our Facebook & Instagram pages!